About Webo
In Depth Review - Find this presentation at https://webo.icu
Founded in 2004, Webo offers a comprehensive Directory, e-Business, e-Commerce, and e-Marketing platform designed as an alternative to traditional SEO approaches.

by Alan Mackenzie: Webo Academy

Strategy
Tactics
Channels
Rewards - DTHT
Loyalty Programme Marketing - Double Turnover in Half the Time
Roadmaps
Setup, Build & Drive; DIY or D4U
Google: Google accounts for approximately 90% of the global search engine market share and 94% of mobile search. Today, there are 3.5 billion searches per day and 1.2 trillion searches yearly worldwide, according to Internet Live Stats. Google's mission - 'to organize the world's information and make it universally accessible and useful' is fully supported by Webo.
Webo: Webo's mission is to enhance local search in a way that local businesses are accessible to local consumers. Several sources report that 46% of all Google searches have local intent. This means users are actively looking for location-based results re local products, services and directions. Webo is designed to surface thousands of small businesses in every major city through a three-layer category directory that organizes listings, classifieds, and deals by both location and business type.
Webo is a Directory
Our hubs are customised versions of the Webo Directory.Having your own branded community hub allows you to market the entities listed on your hub and the listed entities will collectively market each other and the hub. It is like building a shopping mall with an attached office block. Every "tenant" will benefit from the passing traffic, and by marketing their location, they will market their community's brand while maintaining their independent identities.
The Webo Directory
Directory Link: www.webo.directory Hubs Link: www.webo.directory/hubs/
Webo B2B Hubs
Corporate B2B Businesses such as Banks, Wholesalers, InsuranceCo's all marketing their clients on their Directory and Site Builder (THEIR OWN HUB).

04:04

Webo Intra/Extrnets

For International / Large Professional Service Firms
International Audit or Legal Firms can use a customised directory to Find Skills in the global firm by category and location!
Webo is an eBusiness, eCommerce & eMarketing Site Builder that creates sites that are Marketed by the Directory.
eBus. & ECom. Sites Link: www.webo.directory/sites/ Webo Digital for eMarketing Link: www.webo.directory/vouchers/
Website + Unlimited Pages, Galleries,etc
Store + All Products Listed on Directory
Blog+ Social Media Integration
Attract: Retain & Grow - Coupon, Loyalty (Points) & Referral Marketing
Webo is a Content Management System
See executive summaries of the following enablers at: https://webo.mobi/mkting
Forms, Quizz Mgt, Image + Text Polls
Coupons & 2-Way Tracked Coupons
Deals from all stores listed on Directory
+Buyers & Bloggers: All Get Personal Online Accounts
Webo Offers Specialist Information Communicators
Work from Home Online; Collaborate, share, and report click here or See the Webo SaaS Link below.
Getting Started: DIY, D4U or Join US
WHY WEBO? Webo's GO GLOBAL strategy hinges on the appointment of neighbourhood agencies, globally. Why will they join us?
This Link will offer links to a wide range of NICHE SPECIFIC specialisations eg Growing Law Firms, Hospitality Sector: Restaurants & Hotels, etc
We appoint Agencies Globally who set up a Mobi Directory and build their digital marketing Bus. Read more about Marketplace Marketers, Site builders, Digital Marketers, etc here www.webo.directory/mmo/
Aspirant Digital Marketing Agencies are accredited in Sales, Site Building & eMarketing and are coached online at the Webo Academy (contact us for access) www.webo.directory/mma/
Read executive summaries on all the above topics/sites + more including about AI Integration etc here www.webo.directory/sa/
READ ON TO SEE HOW WE DIFFER FROM AMAZON RE WHO WE SERVE AND HOW
Webo vs Amazon: Local Focus vs Global Reach
In Depth Review - Find this presentation at
While Amazon dominates global e-Commerce with its massive marketplace, Webo offers a different path, focusing on empowering local businesses.
This presentation examines the differences between these two platforms in their approaches to business discovery, customer relationships, fee structures, and overall business philosophy. We'll explore the fundamental question: Is your business better suited for global reach or local focus?
The summary is that Amazon has a global reach, but local businesses do not want global reach; they want local reach. Amazon does not do it; Webo does. Webo excels at helping local businesses get found while preserving their unique identity.
The Core Difference: Global vs Local
Amazon's Global Approach
Amazon focuses on worldwide product distribution, connecting sellers to a massive international customer base through centralized fulfillment centers.
Webo's Local Strategy
Webo emphasizes local business discovery, helping neighborhood service providers, retailers, and professionals connect with nearby customers.
Different Business Needs
Not all businesses seek global markets. Local service providers, professionals, and retailers often need targeted local visibility rather than worldwide reach.
Getting Found: SEO vs Directory Approach
Amazon's Approach
Amazon competes with Google SEO as a way for eCommerce stores to be discovered. Products compete for visibility within Amazon's search algorithm.
Sellers must optimize listings and often pay for sponsored placements to gain visibility among millions of competing products.
Webo's Approach
Webo integrates with Google Local Search to help neighborhood businesses get found. The directory offers location-based filtering down to postal code areas.
Businesses can be discovered through category and sub-category searches in a "yellow pages" styled directory that connects customers to local service providers and retailers. Google search has one micro category that often narrows search results to a point where relevant results are excluded.
Business Focus: Products vs Services
Amazon: Product-Centric
Primarily focused on physical products that can be shipped globally
Webo: Hybrid Approach
Supports both product and service-based local businesses
Webo Integrates with offline Flyer Marketing in Neighbourhoods
Plumbers, electricians, contractors find little value on Amazon. Webo offers micro business tradesmen an online marketplace for reviews and photos in return for distributing A6 printed flyers. The Flyers promote the micro business, who do the distribution, and Webo, on one side of the flyer, and a Local business, who pays for the flyer, on the other side.
Professional Services, Trades & Local Retail Stores
Lawyers, accountants, consultants, tradesmen and many other niche local businesses need local visibility
Collective Offline Marketing
Webo's integration of Offline Marketing with Online Marketing that gets Local Businesses and Micro Businesses found is a Game Changer for local micro businesses and for the local businesses. Here local micro business tradesman distribute flyers like this that ptpmote the sponsoring business on the reverse side of the flyer.
These images show how the Offline Neighbourhood Flyer Marketing syncronises with the Online "Virtual Mall" that showcases tradesmen. In this example hundreds of local tradesment handle out Flyers that point to their listing in the Webo Directory plus the A6 flyer offers direct contact information. On the reverse side of this flyer a Local Medium Sized Business is featured who pays for the flyer ( which is affordable as an A6 flyer compared to the value added by the local tradesmen who distribute the flyers at no charge) as they promote both of them, thus saving a relatively unaffordable distribution cost, while benefiting both. See https://www.webo.directory/handymanproteam/store.php in another example a Webo work-from-home, side hustle stay-at-home Mum, manages a Neighborhood Virtual Mall for local businesses. Hundred of local businesses all listed on the Virtual Mall, promote the Virtual Mall by handing out similar flyers that collectively market the group. See https://www.webo.directory/fvm/home.php?Store=fvm
Fee Structure Comparison
Customer Data Ownership
Data Collection
Both platforms gather customer information during transactions
Data Control
Amazon retains customer data; Webo gives ownership to businesses
Data Usage
Amazon uses data for own products; Webo doesn't compete with sellers
Customer Relationship
Amazon limits direct contact; Webo encourages relationship building
Advertising and Visibility Models
Amazon's Pay-to-Play Model
Amazon's advertising marketplace generates $38B (2024 est). Sponsored Products, Brands, and Display ads dominate premium search real estate, creating a pay-to-play environment for visibility.
Webo's Integration Approach
Webo promotes integration with Google Business Profiles and social media to drive traffic to directory listings. Webo's WACG(Webo Answe Content Generation/Microsite Topic Clustering) model that promotes multi site topic clusters on a blog addresses delivering Answeres to AI Q & A Search. The platform focuses on helping businesses get found through local search rather than paid listing/ad placements.
Loyalty and Rewards
Webo offers loyalty points systems and social sharing rewards, including unlimited eBook downloads that can be personalized with family names to encourage customer engagement.
Ensuring Local Business Visibility & Availability
Google's AI Mode
Find DIY/D4U GBPO Tips + Videos etc for 100+ Niches at https://www.webo.mobi/GBPOblog
Google Bus Profile Optimisation
We show you how or do it for you. Guidelines re Location, Prominence & Relevance.
AI Search
Local Buyers search for availability, price, options and reviews pre shopping.
Understanding the Playing Field
Webo's game plan based on Blog Topic Clustering works.
Go Local - Get Found
(examples)
Webo Directory
Local Mobi Directories
Mobi Topic Directories
Webo Marketplaces
AI SEARCH: Question & Answer Strategy WACG (Webo Answer Content Generation) Blog Sites
are Multiple Independent Microsites | Clustered in Blog Categories | On a Webo Blog Site
Search and Discovery Mechanisms
Amazon: Product Search Engine
Over 60% of US product searches start on Amazon, rivaling Google. The platform's algorithm sorts listings based on relevance, price, and seller performance metrics.
High competition exists for organic rankings, with millions of products competing for visibility in the same categories.
WEBO MOBI DIRECTORY egs See https://www.webo.mobi/jns pictured on the right andhttps://www.webo.mobi/cpt
Cape Town Northern Suburbs
South African Arts Marketplace
Webo: Location-Based Mobi Directory
Webo functions as a directory where shoppers can search globally or refine by country, state, city, and postal code to find local businesses.
Webo Also offers MOBI DIRECTORIES that are Pocket Advisors / Biz Finders. At the core they are Neighbourood / Topic Telephone Books and a three-layer "yellow pages" styled category search: broad category, narrow category, and micro category to accommodate users who know what they want but not who provides it.
Fulfillment and Logistics
Amazon FBA (Fullfillment by Amazon)
Sellers ship inventory to Amazon warehouses
Amazon Handles Everything
Logistics, delivery, and returns managed centrally
Prime Badge Advantage
Sellers get Prime badge, increasing trust and conversion
In contrast, Webo's model keeps fulfillment with the local business. Sellers retain their customers, fulfill orders directly, and receive payments through their chosen gateway. This approach maintains the direct business-customer relationship while avoiding the costs and dependencies of centralized fulfillment.
Customer Loyalty Ecosystems
Amazon Prime
200M+ global subscribers driving higher purchase frequency
Seller Dependency
Businesses benefit from Prime traffic but become platform-dependent
Webo Social Integration
Attracts customers through social media and Google Business profile integration. Social Media sharing is rewarded with unlimited eBook downloads.
Comprehensive Listings
Directory listings, marketplaces, websites, stores, blogs, and mobile-friendly tools
Webo's eBook Rewards
Webo requests users/buyers/browsers on online stores to CLICK THE LINK on the page and share the link with their preferred social media platform. Those that share are rewarded with an unlimited number of eBook downloads in the twenty categories shown in the image above. The eBook selection is dynamic with about 40,000 eBooks being available across the twenty categories. A popular option with mothers and grannies is the Kids Tales category. Here eBooks are offered in Microsoft Word in bundles of twenty eBooks at a time. A note suggests that the "Find & Replace Feature in Word" is used to change the names in the eBook to be the names of family members. Kids love these eBooks and the source (a local businesses online product offer) is promoted.
Advantages for Small Businesses
Amazon Pros
  • Instant access to massive built-in audience (300M+)
  • Low upfront investment with pay-as-you-earn model
  • Infrastructure for payments, logistics, and customer service handled by Amazon
  • Global reach potential for scalable products
Webo Pros
  • Directory and Site Builders create collective marketplaces with backlinkopportunities to websites, blogs and stores
  • Highly affordable monthly fees compared to percentage-based commissions
  • Multiple eMarketing & Payment Gateway Options, with own currences for inhouse "allowance" purchases on staff meals, uniforms, child care, edlercare, factory shops, etc.
  • Targeted local visibility for service-based businesses
  • Customer relationship ownership and data control
The Above Infographic Illustrates Why Webo Is The Most Comprehensive SaaS (Directory / Site Builder in the World).
Disadvantages for Small Businesses
Amazon Cons
  • High and rising fees reduce profit margins over time
  • Limited brand visibility as Amazon promotes competing products
  • No direct customer relationship or email capture possible
  • Dependency on platform policies and algorithm changes
Webo Cons
  • Directory currently lacks the massive reach Amazon has established because it is designed to be a Local Neighbourhood Alternative to Online SEO and GEO.
  • Requires more active marketing by business owners that want to Benefit by participating in the Offline Marketing Activities. Webo supplies the online contentent management system (SaaS) Local businesses MUST supply/obtain Reviews, Images/Videos, Post Content etc.
  • Local focus may limit growth potential for certain product categories that want to GO GLOBAL
Competition Dynamics
Amazon's Internal Competition
Sellers compete directly with Amazon's own brands and "Amazon's Choice" products, leading to price wars and low differentiation. Only the best-rated and well-marketed listings thrive in this environment. On Amazon Business Websites are not relevant.
Webo's Supportive Approach
Webo doesn't compete with sellers but instead supports and promotes them. Businesses are encouraged to highlight their unique value propositions on their websites and directory listings.
On Webo Business Websites are relevant as a foundation and Value Proposition to prospects by invitation from Google Business Profiles & AI Answer references + Business cards, letterheads etc.
Local Promotion Tools
Local micro-businesses can affordably promote their products and services through Webo's library of photos and customer reviews, creating differentiation in their market fully automated coupon marketing with one and two-way referral reward programmes.
Coupon Marketing
Webo supports a Directory Wide Loyalty Points Programme. Participating local businesses support the consolidation of individual loyalty points so that a given product or service provider cashes in the points earned on all stores on the directory as payment for goods and services on their store. In this way local businesses collectively market each other and buyers benefit by the consolidation of the recommended 5% loyalty points that are credited to the online account of the buyer. Yes, EVERY CUSTOMER OF ANY STORE get their own online loyalty account thatdetails the points earned from each and every participating store. On their Online Loyalty Accounts buyers can print a LOYALTY CARD that has a QR code on it. Buyers present their Loyalty Card to participating stores, enter their PIN Number and the Verified Store Loyalty Programme Administrator can add rewards or redemm points as is approved by the buyer. Alternatively the buyer just pays for purchases with points available in a store.
Brand Building and Marketing Freedom
Brand Independence
Freedom to develop unique identity
Marketing Autonomy
Ability to market across channels
Customer Relationships
Direct connection with buyers
Amazon policies prohibit off-platform marketing and forbid sellers from directing buyers to their own websites. This creates significant challenges for SME brands trying to build loyal followings outside the marketplace. In contrast, Webo encourages off-platform marketing and local promotion, including flyer marketing where micro-businesses can promote themselves through materials funded by medium-sized local businesses.
Algorithmic Control vs. Open Discovery
Amazon's Black Box Algorithm
Product visibility on Amazon is determined by the proprietary A9 algorithm, which factors in price, ad spend, reviews, and other metrics that can change without notice.
Rankings can shift dramatically with algorithm updates, and sudden suspensions or visibility losses are common, potentially devastating SME profits overnight.
Webo's Transparent Approach
Webo doesn't rank listings algorithmically. Instead, businesses, products, and services are found through location and category searches, creating a more predictable discovery system.
The platform requires all participants to agree to running rules that uphold sound business practices and family values, creating a level playing field.
Data Leverage and Competition Risk
Amazon's Product Replication
Amazon leverages marketplace data to identify successful products and launch competing private label versions, often undercutting the original sellers on price.
Webo's Non-Competitive Stance
Webo does not compete with sellers or use their data to develop competing offerings, allowing businesses to maintain their unique market position.
Partnership Philosophy
Webo's business model is built on helping local businesses succeed rather than extracting maximum value from their customer relationships.
Impact on Local Economies
70%
Local Spending Retention
Percentage of money that stays in the community when spent at local businesses vs. large online marketplaces
2.6x
Economic Impact
Local businesses create 2.6 times more local economic activity than chain stores
$0
Webo's Data Monetization
Webo doesn't monetize customer data, unlike platforms that leverage it for additional revenue
The "Platform Ownership" Model
The Uber/Airbnb Model
Like Uber and Airbnb, Amazon owns the customer data, relationship, and discovery process. Sellers become commoditized service providers with little differentiation potential.
The Webo Alternative
Webo supports local business growth and is designed to boost local visibility through backlinks that promote businesses in Google's local search results.
Ownership vs. Tenancy
Amazon sellers are effectively "tenants" on the platform, while Webo users maintain ownership of their business presence and customer relationships.
Job Creation
Amazon employs at distribution centres. Webo appoints local agencies and trains them to be digital marketers in sales, site building and/or marketing.
Webo's International Roll-Out Model
The image above depicts the roll-out model. Agencies have non-exclusive ownership of the rights to Market, build, Virtual Malls, Pocket Advisors, Biz Finders and other Webo Content Management enablers in a defined neighbourhood. The infographic illustrates that experienced marketers can outsource aspects and specialise in other aspects such as sales, site building, eMarketing and management. READ MORE at https://www.webo.directory/mmo/
Market Concentration vs. Distributed Growth
Amazon's marketplace has created extreme wealth concentration, with a market cap exceeding $1.8 trillion (2025 projection). The top 1% of sellers capture more than 50% of third-party revenue, creating a winner-takes-most dynamic. In contrast, Webo's model aims to distribute growth more evenly across local businesses, supporting community economic development rather than centralizing wealth.
Future Trends: Amazon
Regulatory Scrutiny
Growing government oversight of Amazon's monopolistic practices could impact seller policies and platform dynamics
DTC Competition
Rise of niche direct-to-consumer platforms creating alternatives for specialized sellers
Private Label Expansion
Amazon continues enhancing its own product lines and logistics advantages
International Focus
Potential growth in operations to more international fulfillment
Future Trends: Webo
AI-Enhanced SEO / GEO
Continued advancement of AI enabling local businesses to boost self-made website SEO
DTC Platform Competition
Platforms like Shopify and WordPress competing for global search visibility
Local Search Integration
Growing focus on linking Google Local Search to directory listings
International Expansion
Plans to establish local businesses in selected countries worldwide ie Webo plans to GO GLOBAL after twenty years of due diligence in development and testing what works and what not re gaining LOCAL VISIBILITY.
The Amazon Paradox
1
Tremendous Reach
Access to hundreds of millions of potential customers worldwide
2
Costly Dependence
Increasing fees and policy restrictions create vulnerability
3
Value Extraction
Most value accrues to Amazon by design, not to sellers
4
Autonomy Trade-off
For those that want/need global reach, SMEs sacrifice independence for scale, risking long-term brand viability
Webo supports customised Desktop and On Phone Content Management Systems.
Webo's Specialized Content Management Solutions
Scroll Boxes
Website pages with both vertical and horizontal scrolling, ideal for large documents like maps or building plans that require detailed navigation.
Remote Work Tools
Work-from-home desktops and websites enabling remote worker collaboration with integrated communication features.
Document Databases
Link and List Communicator "Apps" providing searchable content databases, allowing professionals to access important documents on mobile devices.
Mobile-Friendly Business Tools
Searchable Databases
Webo's "What's Good Communicator" apps provide searchable lists for workforce management, allowing managers to verify employee identities and access contact information on mobile devices.
Virtual Meeting Rooms
Online meeting shared screen spaces with up to six "walls" displaying content like project progress charts, meeting minutes, and customer histories, with support for multilingual collaboration.
Digital Meeting Packs
Phone-accessible meeting materials that replace paper distribution, allowing participants to review documents before, during, and after meetings.
Mobi Meeting Packs
Mobi Meeting Packs
Connect to this Board Meeting Pack at:
Use Your Preferred Conference/Meeting Platform
Then switch to our Shared Screen, created for World Rugby Meetings - Six meeting walls offer real time minute taking by online minute takers in six languages. Papers presented in various languages - minutes live in all languages. Open chat, Private Chat, Powerpoint Presenters, Voting, polls, Meeting and Project Managent Templates. Informal Q& A and formal agenda responses can be noted for the records.
Webo Online Meeting Rooms
  • Online Meetings with live minute taking. Lawyers hosting private meeting rooms with full client history and documentation on tap.
  • Remote worker feedback meetings
  • AGMs
  • Remote Club Meetings
  • Teacher / Parent engagement meeting rooms.
  • All with back office live minute taking.
Specialized Business Solutions
Quick Quotes
Customers can select options and quantities to email orders to themselves or sales assistants, ideal for products with many configuration options like aircraft, bicycles or wedding venues.
Integrated Sales Tracking
Retail sales, loyalty programs, and affiliate marketing can be combined, allowing businesses to track performance and reward staff based on sales metrics.
Mobile-First Design
All tools are optimized for smartphone use, recognizing that many local business interactions now happen on mobile devices rather than desktops.
Job Creation Models
Amazon's Approach
Amazon creates jobs through an ever-growing network of global distribution centers. Each fulfillment hub employs a large, standardized workforce operating under tightly controlled conditions.
While effective and profitable, this model centralizes employment and standardizes work processes across locations.
Webo's Approach
Webo focuses on creating small business opportunities globally, particularly for local and topic-defined specialists. The platform trains digital marketing agencies through a self-study academy.
Agencies are encouraged to develop niche expertise and offer comprehensive guides to local businesses, establishing credibility while building long-term client relationships.
Webo Agencies
Webo's strategy for global growth is to, step by step add Neighbourhoods marketed by Local Webo Agencies. See. https://www.webo.directory/mmo/
Agency Development Strategy
Training
Self-study academy for digital marketing agencies
Specialization
Agencies develop niche expertise for specific business categories
Free Resources
Agencies create free guides on Google Business Profile setup
Client Acquisition
Discounted "Done for You" services convert to lifetime clients
The Value of Free Guides
The Infographic on the right depicts the following:
Create Free Guides
Agencyies develop comprehensive how-to resources. Webo has developed over 150 local business guides in different niches.
Establish Credibility
Demonstrate expertise and capability to potential clients
Offer Discount
Provide 80% off "Done for You" alternative services as a massive bargain purchase option that in effect is the cost of client acquisition.
Build Relationship
Convert one-time projects into lifetime client partnerships
Comprehensive Digital Marketing Platform
2
Webo Directory Listing
Core business presence in searchable directory
2
Marketplace Listing
Product and service offerings in marketplace format. Often these are AI Generated pages optimised for AI GEO backlinks.
Blog with Local Focus
Content marketing targeting local audiences that offer expanded post opportinities to read more posts on Google Business Profiles.
About Us Website
Comprehensive business information and branding
Biz Finders
Mobile-friendly business discovery tools
Google Local Search Integration
The Infographic on the right illustrates the interface between Google Maps, Google Business Profiles, Webo Sites, Webo Marketplace pages, and Webo Directory pages.
Create Google Business Profile
Establish core local search presence with complete business information and regular updates to maximize visibility.
Build Backlink Network
Use Webo directory listings, marketplace, blog, and website as backlinks to strengthen Google Business Profile authority.
Target Local Pack
Optimize for inclusion in Google's Local Search "Three Pack" results that appear at the top of local search queries.
Capture Local Traffic
Convert search visibility into store visits and service inquiries from nearby customers actively looking for solutions.
eMarketing Cost Comparison
Amazon's marketing costs are bundled into their referral and selling fees, making them appear lower. Webo separates these costs, providing a transparent $62 monthly fee for a complete eMarketing solution that includes customer loyalty accounts, reputation management, and referral tools.
Customer Loyalty Management
The Infographic on the left illustrates how Webo's Coupon Marketing, compliments Webo's Deal Marketing to set up campaigns that drive customers to grow businesses.
Online Buyer Accounts
Every customer gets a password-protected account to manage their relationship with local businesses, including reputation and referral rewards.
Loyalty Points
Customers earn points from purchases that can be redeemed for future products or services, encouraging repeat business.
Points Consolidation
Unique feature allowing customers to combine points earned from multiple vendors, accelerating the value and redemption timeline.
GDPR Compliance
All customer data is owned by shoppers and protected according to privacy regulations, with full access to amend information.
Payment Processing Flexibility
Direct Payments
Buyers pay sellers directly through their chosen payment gateway, eliminating the marketplace as a financial intermediary and reducing transaction costs.
Multiple Gateways
Webo offers a range of payment processing options, allowing businesses to select the solution that best fits their needs and customer preferences.
Global Currency Support
Payment gateways can be configured to process transactions in any currency worldwide ( including inhouse currencies for use in buying uniforms, meals and other company supplied products and services), supporting international business without currency conversion fees.
Management Structure and Location
Amazon's Global Expansion
Amazon started with a USA focus, expanding its markets through USA distribution centers. As the business grew globally, physical distribution points expanded worldwide to support the marketplace.
Recent reports suggest Amazon may shift some operations outside the USA while continuing to service the American market, potentially fulfilling foreign orders from non-USA distribution centers to navigate tariff challenges.
Webo's Distributed Approach
After 20 years of development in South Africa, Webo plans to establish a USA-based business to own its intellectual property, reinforcing its American foundation while maintaining global management.
The strategy includes franchising its SaaS software to businesses in other countries, creating a distributed network of local operations rather than centralized control.
Social Sharing and Rewards
Social Media Integration
Webo encourages and rewards social sharing of products and services, creating organic word-of-mouth marketing for local businesses.
eBook Rewards
Customers can earn unlimited eBook downloads across various topics, with the unique ability to personalize stories by replacing character names with family members.
Review Incentives
The platform includes tools to encourage and reward customer reviews, building business reputation while providing valuable feedback.
Local Marketing Integration
Physical Location vs Service Area
Webo supports choice re Local business storefront or office Vs a service area. Amazon does not allow links to a business
Google Business Profile
Local search presence with reviews and information
Webo Directory Listing
Categorized business information in searchable directory
Local Flyer Marketing
Webo supports physical promotional materials distributed in community
Collaborative Local Promotion
The image on the left draws attention to the Webo Growth Business Model that is founded on the concept of job-creation at a local level by appointing local agencies that not only earn 100% of the value added by them as they only pay Webo for the standard hosting fees but who also grow their wealth via the increasing value of the Webo Agency business that they own.
1
Medium Business Sponsorship
Larger local businesses fund promotional materials
2
Micro Business Inclusion
Smaller businesses featured on shared marketing materials
3
Community Distribution
Flyers and materials circulated throughout local area
4
Mutual Benefit
All participants gain visibility while sharing costs
Webo encourages collaborative marketing where medium-sized local businesses sponsor promotional materials that feature multiple micro-businesses. This win-win approach allows smaller operations to gain visibility while larger businesses demonstrate community support, creating a cooperative rather than competitive local business ecosystem.
Category Search System
Broad Category
Top-level industry or service type
Narrow Category
Specific business segment within industry
Micro Category
Highly specialized service or product niche
Webo's directory uses a three-layer "yellow pages" styled category search system that helps customers find exactly what they need, even when they don't know which specific business provides it. This hierarchical approach accommodates both broad exploratory searches and highly targeted queries, making it easier for specialized local businesses to be discovered by potential customers. Local businesses need this search option as Google Website Search ranks highly optimised SEO efficient corporate sites and local businesses are lost on the internet. Google's 3Pack otion of offering 3 neighbourhood options offers relief to local businesses but in categories with 100+ businesses within a 3 hour drive, means that 99.9% of local businesses remain hidden.
Location-Based Filtering
Country Selection
Choose a specific country or "All Countries" for global search scope, determining the initial geographic boundary for business discovery.
State/Province Refinement
Narrow results to a particular state/province or keep "All States" for country-wide visibility, focusing on regional businesses.
City/Town Specification
Select a specific city or town or maintain "All Cities" to see businesses across the selected state, targeting metropolitan areas.
Postal Code Precision
Filter to an exact postal code area for hyperlocal results, finding the closest neighborhood businesses to the customer's location.
Search Result Display
Business Listings
After selecting location and category filters, Webo displays results organized into three distinct sections:
  1. Business "About Us" listings providing comprehensive company information and service details
  1. Deals offered by all stores in the selected category and location, highlighting special promotions
  1. Products listed across all stores, allowing direct comparison shopping
User Journey
When a user selects a specific result, they're taken directly to the relevant listing, deal, or product page. This streamlined approach helps customers quickly find what they're looking for without scrolling through irrelevant options.
The system prioritizes relevance based on the user's specific location and category selections rather than algorithmic ranking or paid placement.
Webo's Forward and Back Links
This infographic illustrates The user experience: First define the area of focus fron Grobal to a local Zip Code, Next Select a Broad Category, this opens a page that lists all the Narrow Category options for Business Listings, Deals and Specials and the Product or Service Classifieds (these are the products/services in all online stores built with the site builder). If there are Micro Category Options these will be shown. On the second page the User can select a business listing in a Narrow Category which will take the user to that Listing that has links to the Marketplace Listing, Website, Online Store, Blog or any other desired linked destination. Selecting a Narrow Search Deals & Specials options will open a page where all Deals and Specials listed on all Sites is listed. Selecting one will take you to that site. Selecting a Classifieds takes you to a page where all products and services in the selected Narrow Category or Micro Category are listed. Selecting a produt or service will take you to the Seller's site. The Pocket Advisors aka Biz Finders list every business listed by Google Maps with links to the Google Business Profils, Google Maps, Websites, Telephone numbers and where provided by a business an e-mail address. NOTE - these Pocket Advisors aks Biz Finders list every business on Google Maps - the businesses listed on the Webo Directory are featured at the top of every Narrow Category and the Webo Listed Businesses are also listed in the Micro Categories.
In this way, the Webo Directory is linked to Webo Directory Business Listings, Marketplace Listings, Blogs, Google Maps, Google Business Profiles and Webo Pocket Advisors aka Bis Finders in a dynamiv ecosystem designed to boost Google's RELEVANCE ranking criteria.
Business Ethics and Values
Platform Rules
Webo requires all businesses marketing on the platform to agree to running rules that uphold sound business practices and family values, creating a trustworthy marketplace.
Transparency
The platform encourages full disclosure and transparency, with seller stores linked to seller websites providing comprehensive business information.
Community Focus
Webo's model emphasizes supporting local economic development and strengthening community business relationships rather than extracting maximum value.
Webo's Biz Finders
Mobile Directory
Telephone book-styled and mobile-friendly "Yellow Pages" category search tools that help customers quickly find local businesses while on the go.
Map Integration
Biz Finders connect directly to Google Maps, allowing customers to not only discover relevant businesses but also get directions and location information immediately.
On-the-Go Discovery
Optimized for mobile use, these tools recognize that many local business searches happen when customers are already out and looking for immediate solutions to their needs.
Online Meeting Solutions
Virtual Meeting Rooms
Webo offers online meeting spaces with up to six "walls" that can display different content, creating a more dynamic and information-rich virtual environment.
Back Office Support
Administrative staff can manage a "back office" for each meeting wall, enabling services like concurrent minute-taking in multiple languages for international meetings.
Client History Access
Professional service providers can display customer history, consultation minutes, and resource links during meetings, improving service continuity and information access.
Digital Document Management
Mobile Meeting Packs
Webo provides online, phone-accessible meeting materials that replace traditional paper distribution. Participants can review documents before, during, and after meetings from any device.
This solution is particularly valuable for regular meetings that previously required printing and distributing large document packets, saving both resources and preparation time.
Searchable Document Databases
The Link and List Communicator "Apps" create mobile-friendly document databases with powerful search capabilities. Professionals like lawyers can access all case documentation through keyword searches rather than carrying physical files.
Service technicians can similarly access all product manuals and technical documentation in the field through their smartphones, improving service efficiency.
Specialized Content Display: Scroll Boxes
Webo's scroll boxes solve a fundamental limitation of traditional websites by enabling both vertical and horizontal scrolling within a single page. This feature allows businesses to display large-format content like architectural plans, aviation maps, or engineering schematics with frozen header content for navigation. Industries dealing with oversized documents can now make this information accessible online without sacrificing usability or detail.
Remote Work Solutions
Virtual Desktops
Webo provides work-from-home desktop environments that maintain consistent access to company resources and tools regardless of physical location.
Collaboration Tools
Integrated websites enable remote worker collaboration with shared document access, communication channels, and project management features.
Secure Access
Password-protected environments ensure that sensitive company information remains secure even when accessed from various remote locations.
Workforce Management Tools
Employee Verification
The "What's Good Communicator" apps provide searchable employee databases with photos and credentials, helping managers verify worker identities on large projects with frequent substitutions.
Staff Credentials
Businesses like hotels with large workforces can maintain comprehensive staff information including qualifications, training records, and contact details for quick reference.
Contact Management
Searchable company and customer contact lists provide quick access to important communication information for sales teams and customer service representatives.
Quick Quote Systems
Option Selection
Customers choose from available product or service options
Quantity Input
Specify amounts or service levels needed
Quote Generation
System creates detailed quote based on selections
Email Delivery
Quote sent to customer and/or sales assistant
Webo's Quick Quote system streamlines the purchasing process for complex products or services with many configuration options. This solution is particularly valuable for businesses selling customizable items like bicycles or services like wedding venues, where customers need to see pricing based on their specific selections before making a decision.
Sales Performance Tracking
1
Staff as Affiliates
Track individual sales performance
Performance Monitoring
Analyze sales patterns and effectiveness
Incentive Programs
Reward top performers based on data
4
Team Optimization
Identify training needs and strengths
Webo's integrated retail sales, loyalty, and affiliate marketing system offers powerful performance tracking capabilities. By treating staff members like restaurant waiters as affiliates, businesses can monitor individual sales performance, identify top performers, and create targeted incentive programs based on actual results rather than subjective evaluations.
Loyalty Points Consolidation
3x
Faster Redemption
Customers reach reward thresholds more quickly by combining points from multiple businesses
67%
Increased Engagement
Percentage of customers more likely to participate in loyalty programs with consolidation features
42%
Higher Retention
Improvement in customer retention for businesses participating in consolidated loyalty networks
Webo's unique loyalty points consolidation feature addresses a common frustration with traditional programs: slow accumulation of value. By allowing customers to combine points earned from various local businesses, the system accelerates the reward timeline and increases perceived value. Customers can earn points from multiple vendors and redeem their consolidated balance with any participating business.
Digital Agency Opportunity
1
2
1
Self-Study Academy
Comprehensive training for digital marketers
2
Niche Specialization
Focus on specific local business categories
Client Acquisition
Free guides convert to paid service relationships
Business Growth
Expand services to existing clients over time
Webo creates entrepreneurial opportunities for digital marketing specialists through its agency development program. The self-study academy trains agencies to offer site-building services to local businesses, encouraging self-direction while providing a standardized approach. This creates a sustainable business model where agencies can build long-term client relationships starting with basic services and expanding to comprehensive digital marketing solutions.
The Free-to-Paid Conversion Strategy
Free Google Business Profile Guide
Agencies create comprehensive how-to guides for setting up Google Business Profiles, offering this valuable resource at no cost to local businesses in their target niche.
Discounted "Done For You" Service
After establishing credibility through the free guide, agencies offer an 80% discounted service to implement the profile professionally, removing the technical burden from the business owner.
Expanded Service Offerings
As the relationship develops, agencies can introduce additional services like online store creation, eMarketing campaigns, and comprehensive digital presence management at regular pricing.
Store Page Presentation Templates and One-Click Customisation.
The look and feel of online stores can be varied with no side panel or left and right side panel options, page headers or no headers, square smaller product thumbnails to larger landscape thumbnails and much more. Scanning the QR codes will take you to the pages illustrated at: Left Side Panel/square thumbnails & header See a Sushi eg ​https://www.webo.directory/SB/​ or Right Side Panel Header plus Header Slideshow & Square Thumbnails and Footer Marquee See a Curry eg ​https://www.webo.directory/Restaurants6/​ or No Side Panel, Header, Slideshow, VIP Menu Marqueee and Landscape Thumbnails See a Seafood eg ​https://www.webo.directory/Restaurants3/  or No side panel, no header and landscape thumbnails with Loyalty Reward Marquee and Landscape Thumb nails See a Steakhouse eg https://www.webo.directory/GBG/
App Integration
Webo leverages third party apps to create interactive guides for local businesses. Every local business niche is offered a link to a DIY guide along with a heavily discounted "Done for You" alternative. This approach combines self-service education with professional implementation options, giving business owners the flexibility to choose their preferred path while maintaining a connection to qualified digital marketing assistance.
Backlink Strategy for Local SEO
1
Google Business Profile
Core local search presence that appears in map results
2
Directory Listing
Comprehensive business information with backlink to GBP
3
Website & Store
Detailed online presence with products and services
4
Blog & Social Media
Content marketing with local focus linking back to main sites
Webo's approach creates a network of interconnected online properties that all serve as backlinks to a business's Google Business Profile. This comprehensive strategy, illustrated on the left, helps local businesses appear in the coveted "Google Local Search Three Pack" on page one of search results, dramatically increasing visibility to potential customers actively searching for relevant products and services in their area.
Key Differentiator: Fee Structure
The chart illustrates one of the most significant differences between Amazon and Webo: the fee structure. While Amazon charges both a monthly base fee and significant transaction percentages (averaging 15%), Webo offers a more predictable cost structure with no transaction fees. This difference becomes especially important for businesses with higher sales volumes, where Amazon's percentage-based fees can substantially impact profit margins.
Key Differentiator: Customer Relationships
Direct Customer Relationships (Webo)
With Webo, businesses maintain direct relationships with their customers. They can collect contact information, build email lists, and develop personalized marketing strategies based on customer preferences and purchase history.
Intermediated Relationships (Amazon)
Amazon acts as an intermediary between businesses and customers. Sellers cannot access customer email addresses or build direct relationships, limiting their ability to develop brand loyalty outside the platform.
Key Differentiator: Brand Control
Brand control represents another crucial difference between the platforms. Webo allows businesses to maintain their unique brand identity across all customer touchpoints, from website design to packaging. In contrast, Amazon standardizes the shopping experience, limiting brand expression to product images and descriptions within rigid templates, while fulfillment and packaging often carry Amazon's branding rather than the seller's.
Key Differentiator: Local Focus
Location-Based Discovery (Webo)
Webo's directory is designed around location-first discovery, helping customers find businesses in their local area. This approach supports community economic development and strengthens local business ecosystems.
Global Product Focus (Amazon)
Amazon's search prioritizes products rather than businesses, with little emphasis on locality. This global approach often results in economic value leaving local communities as purchases are fulfilled from distant warehouses.
Ideal Business Types for Amazon
Product-Focused Businesses
Companies selling standardized products that ship easily
Brands Seeking National/Global Reach
Businesses looking to quickly access customers across wide geographic areas
Inventory-Heavy Operations
Sellers with significant inventory seeking fulfillment solutions
Startups Needing Immediate Visibility
New businesses willing to sacrifice margins for quick market access
Ideal Business Types for Webo
Local Service Providers
Businesses offering services to local customers (plumbers, electricians, etc.)
Companies where location and proximity matter to customers
Unique Product Retailers
Sellers of distinctive products with strong brand identity
Businesses where customer education and relationship are important
Community-Focused Enterprises
Businesses deeply connected to their local communities
Companies seeking to build long-term customer loyalty
Decision Framework: When to Choose Amazon
Speed to Market
Need for immediate access to large customer base
Fulfillment Needs
Desire to outsource logistics and shipping
Product Type
Standardized products with competitive pricing
Capital Constraints
Limited upfront investment capability
Decision Framework: When to Choose Webo
3
Customer Relationship Priority
Direct customer connections are essential
Brand Identity Focus
Strong, distinctive brand is a key differentiator
3
Local Market Emphasis
Primary customer base is geographically concentrated
Long-Term Growth Strategy
Building sustainable business with loyal customers
Hybrid Approach Possibilities
Amazon for Discovery
Some businesses find success using Amazon as a customer acquisition channel while maintaining their primary operations elsewhere. This approach leverages Amazon's visibility while attempting to minimize dependency.
Products can be priced to account for Amazon's fees, with the goal of transitioning customers to direct purchasing channels for repeat business.
Webo for Relationship Building
Webo can serve as the foundation for customer relationship management and local market development, even if some products are also listed on larger marketplaces.
The directory and website/store functionality provide a branded home base that customers can be directed to for the full business experience and relationship development.
Implementation Considerations: Amazon
Product Selection
Identify products suitable for the Amazon marketplace
Pricing Strategy
Account for fees and competition in pricing decisions
Listing Optimization
Create compelling product listings with quality images
Advertising Plan
Develop strategy for sponsored products and brands
Implementation Considerations: Webo
Directory Listing Setup
Create comprehensive "About Us" listing with complete business information and category selection
Website/Store Development
Build out online presence with product/service information and brand elements
Google Business Profile Integration
Ensure Google listing is optimized and connected to Webo directory presence
eMarketing Implementation
Set up loyalty programs, coupons, and other customer engagement tools
Success Metrics: Amazon
Success on Amazon is primarily measured through sales volume, conversion rates, and visibility metrics. The platform's algorithm rewards products that sell well and receive positive reviews, creating a virtuous cycle for successful listings. However, profit margin often becomes a secondary consideration as competition and fees put pressure on pricing.
Success Metrics: Webo
Success on Webo is measured through different metrics that emphasize sustainable business growth. Customer retention and relationship building take precedence over pure transaction volume. Local search visibility and direct website traffic indicate the effectiveness of the directory in driving discovery, while profit margin remains a key consideration due to the absence of percentage-based fees.
Case Study: Product-Based Business
Amazon Approach
A manufacturer of specialty kitchen gadgets lists their products on Amazon, gaining immediate access to millions of potential customers. They invest in professional photography and sponsored product ads to increase visibility.
While sales grow quickly, they find their margins squeezed by Amazon's fees and price competition. When similar products appear at lower prices, including Amazon Basics versions, they struggle to maintain their position without further reducing prices or increasing ad spend.
Webo Approach
The same manufacturer creates a Webo directory listing and online store, focusing on their local market first. They integrate with their Google Business Profile and implement the loyalty program to encourage repeat purchases.
Growth is slower initially, but they maintain higher margins and build direct relationships with customers. They use the eMarketing tools to educate customers about their product quality and craftsmanship, creating brand advocates who share on social media.
Case Study: Service-Based Business
Local Service Provider
A home cleaning service finds limited opportunities on Amazon Home Services due to the platform's focus on standardized service packages and Amazon's control of customer relationships.
Webo Directory Success
On Webo, the same business creates a comprehensive directory listing with service details and customer reviews. Their location-based visibility helps local customers find them when searching for cleaning services in their area.
Customer Retention
Using Webo's loyalty program, they incentivize repeat bookings and referrals, building a stable client base and predictable revenue stream.
Comparing Platform Dependencies
The Value of Customer Ownership
When businesses own their customer relationships, they can develop deeper connections, personalize marketing, and create more effective loyalty programs. This ownership translates to significantly higher customer lifetime value, repeat purchase rates, marketing effectiveness, and profit margins compared to businesses that surrender customer relationships to platforms like Amazon.
Local vs. Global: Which Is Right For You?
Choose Amazon If...
Your business sells standardized products that can be shipped globally, you're comfortable with platform dependency, and you prioritize maximum reach over customer relationships and margins.
Choose Webo If...
You're a service provider, local retailer, or professional practice; you value direct customer relationships; you want to build a sustainable local business; or you need specialized content management solutions.
Consider Both If...
You sell products that appeal to both local and global markets, you want to diversify your sales channels, or you're testing different business models to find the optimal approach.
Future Outlook: The Changing Landscape
2023-2024
Growing regulatory scrutiny of large marketplaces; increasing consumer interest in supporting local businesses
2025-2026
AI-enhanced local search becoming mainstream; mobile-first discovery dominating consumer behavior
2027-2028
Potential marketplace regulation creating more balanced playing field; hybrid local-global models emerging
2029-2030
Distributed commerce networks replacing centralized marketplaces; community-based business ecosystems flourishing
Key Takeaways: Amazon vs. Webo
Focus Difference
Amazon offers global reach for product-centric businesses, while Webo provides local visibility for both product and service-based companies. The choice depends on your business model and target market.
Customer Relationships
Amazon controls customer data and relationships, while Webo allows businesses to maintain direct connections with their customers, building long-term loyalty and higher lifetime value.
Cost Structure
Amazon charges percentage-based fees that increase with sales, while Webo offers predictable monthly pricing regardless of transaction volume, potentially providing better margins as businesses grow.
Community Impact
Webo's model supports local economic development and job creation within communities, while Amazon centralizes economic activity and standardizes commerce experiences.